Seafood is one of the largest industries on the planet. 1 out of every 10 people on earth derive their incomes from seafood, and the wholesale export-import value alone is more than $150 billion. The seafood industry is about to make the leap into being data driven, but is not there yet. In fragmented seafood supply chains incentive structures for data sharing are misaligned and trust is abysmal. The industry needs a common protocol for sharing data, along with a scalable and borderless incentive structure that is meaningful to the masses of fishers and fish farmers primarily located in developing nations.