Asia Innovations Group (“AIG”) is a leading mobile entertainment company in Asia. It has demonstrated that virtual gifting system is a highly efective monetization method for content creators on its fagship live video platform, Uplive. Virtual gifts on Uplive not only drive signifcant revenue for global content creators, but also enhance interactions and relationships between creators and their fans. Since its launch in June 2016, the Uplive community has rapidly expanded to 20 million global users, and the platform will generate more than USD $100 million in revenue for 2017. In September alone, over 25 million virtual gifts were purchased and sent on Uplive.