In developing HUNT Platform, we observed that the launching market for tech products is highly inefficient regardless of its importance and massive market scale. These inefficiencies are derived from dealing with the tech early­adopters segment. Early­adopters are the group of people who start using a product or service earlier than general customers. In tech launching market, the adoption by them decides if the product will be accepted by the general public or not.

However, we found out that approaching this customer segment is highly inefficient because the access points to them are widely scattered and expensive to pinpoint.