The Jarvis+ team is formed mainly by the AI and big data technology experts from world-class companies, like Microsoft, the German Institute for Deep Learning, Alibaba, Tencent and Cisco, and also has the interactive design experts from famous game companies. Jarvis+'s name derives in part from Iron Man's AI assistant J.A.R.V.I.S (Jarvis): In the film, the interaction between iron man and Jarvis based on natural language is exactly what the team has been working on for many years; the + sign represents the project’s Value: "Upgrade" and "Connect."