The travel booking sector, which powers the global $7.6 trillion tourism industry, is today plagued by significant challenges. The increasing dominance by Global Distribution Systems (GDSs) and Online Travel Agencies (OTAs) is forcing global travellers to pay increasingly higher commissions on all airline, hotel and car rental bookings. At the same time, the sector is completely ignoring the revolutionary potential of blockchain technology and cryptocurrencies to lower travel costs, improve booking processes, and supply customers with a tailor-made travel experience.