ONO is a social network based on blockchain technology which focuses on the value of attention and offers a free, decentralized social platform to a new generation of users.

ONO believes in the value of attention. As far as ONO is concerned, there exists many valuable human social activities within a social media ecoystem and ONO recognizes the inherent value of both the supply-side and demand-side of human cognitive and social energy.

ONO believes in equality. As far as ONO is concerned, everybody is born equal in personality, so the ways to earn rewards and gain attention in social platforms shall also be equal.