In 2017, the global sports industry had an annual output value of nearly 2 trillion U.S. dollars and a huge market with a wide range of coverage. The cornerstone of the sports industry is the fan economy. The value of the superstars and super clubs comes from the huge attention of their fans. In recent years, with the increasing number of fans focusing on sports events, sports clubs, and sports stars, the IP exposure of the sports industry has rapidly increased, which has also brought the outbreak of IP value in the sports industry.