According to the latest Accenture Digital Consumer Study (for 2016), global growth in consumer technology is stalling, ending a decade of robust spending on and adoption of consumer electronics. The smartphone market has reached maturity. Demand is down 20% from 2014 in all consumer electronics categories. The reality is that people are satisfied with their current electronics (47% with their smartphones; 55% with their TVs; 49% with their laptops).