Centralized systems dominate the current content distribution today’s landscape. The prime examples of such systems are the Apple Store and Google Play store, YouTube, Toutiao and Kuaishou. However, there are three main challenges in these systems on cell phones. The first challenge is that they take the lion’s share (45% or even 90%) of the income generated for their content distribution service. The second challenge is that they enforce tight censorship to minimize risk to their platforms, which is a self-serving practice. The third challenge is that viewers and the curators are not properly incentivized to promote content through their social connections.