WatchUGot is a blockchain-based social challenge platform that facilitates community building through social charity initiatives and rewards participants in the form of exchangeable cryptocurrency capital. The task of integrating and providing compensation to inspire charitable contribution is daunting and requires skilled developers and a monetization system of high utilitarian value to maintain economic viability. WatchUGot and WUG tokens provide such a system, by combining aspects of our legacy version and applying a tokenized incentive model with virtual, physical & non-fungible goods (badges/items) to transparently award community participants and charitable organizations.