Since its inception the Stock Market was always a little out of touch to the general population. Sure you had a grandparent who owned some random stock certificate they gifted to you when you were a baby but generally speaking it was very far removed from everyday life. Upper-middle class had a “finance guy” who would handle everything for them, while they mostly ignored it and just saw it as a diversification method. Yet the the financial elite, who were directly involved, reaped all the benefits as they traded aggressively on the market floor. However, with the advent of the internet the general public began to have many of the financial tools available to the experts. E-trade, and many other such companies, brought the financial market into every home, all accessible with a click of a button; instantly. For once it seemed like everyone would have the same opportunities at their fingertips. It sounds good on paper but sadly this is not quite what happened.